RAISON d'ÊTRE - A Key As Reason To Be


It is a great pleasure to me to introduce you an Italian company that I recently discovered: RAISON d'ÊTRE. It was founded in 2000 and it is based in Bologna. The brand specializes in leather handbags, accessories and jewelry, 100% Italian manufactured. Behind it, there is the cosmopolitan inspiration of the designer Sabine Masi: a creative mind influenced by different cultures, with an own vision of the world.


She, in fact, chose a key as the symbol of the brand since it opens our minds to different lifestyles and mentality according to a philosophical interpretation of it as "reason of existance".


The collection is divided into 2 lines: Intractable e Couture. The first is imagined for an independent and strong woman, while the second for a refined and classy one.

Artistic Ad by Marianna Di Palma- On the left: Intractable Line; On the right: Couture Line

All the products are characterized by high quality, unique design and soft leathers, besides being a real piece of craftmanship. To give the idea, let me show you some images from the campaign and some handbags.

INTRACTABLE










COUTURE









The "Intractable Line" is definitely my fav, I like the distressed leather and the shape of each bag, I think is perfect for work, free time, traveling; furthermore looks like something solid that is going to last through the years.

While here, some of my fav accessories from the Sabine's jewelry line:







What you think about this brand totally made in Italy, did you already know it? What do you like most? If you want to better see the collection and the products, please visit the site or check out the facebook page.

Have a great start of the week!

xoxo

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